The water is recuperated in the mat, and then
the irrigation channels bring the water to the center pan to be
retained by the foam. The foam, with the help of the innovative
aeration channel design of the car mats, will evaporate the locked
up water.
Details & Specifications =>
Characteristics:
No significant statistics available, but everyone agrees, this
is an important market niche.
Mostly young males between the age of 18-25.
Spend a lot of time and money to upgrade their vehicle’s interior
and exterior look.
Mostly live at home with their parents.
Own a subcompact or a compact car.
No maintenance hook
Anti-Skid backing
Easy to clean
Width: 18"
Height: 29"
Red-Black
Strategy:
Develop the only fall-winter car mat for this new booming category:
Tuning Fashion.
The car mats characteristics strongly answer the 4 most important
purchasing criteria (water retention, non slip, design (size)
and price).
4 colors: Blue, yellow, red and charcoal on a black base.
Features =>
Optimal water retention: triple protection.
An optimal design, which adapts itself to most imported, and
North-American vehicles.
The contour can be cut, in order to obtain an optimal covering
of the floor space.
The optimal design of the car mats interior has channels to
bring the water to the central pan in order for FSX foam to lock
up the water and to better evaporate it. The multitude back nibs
keep the car mats in place.
